Description
Advertisement Management definition.
Why do we require advertisment?
What are different type of advertisment?
What are 4 requirement of good advertisment?
Advertisment Management
Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself.
Advertising management is a complex process. However, at its simplest level, advertising management can be reduced to four key decision areas:
Target audience definition: Who do we want to talk to?
Message (or creative) strategy: What do we want to say to them?
Media strategy: How will we reach them?
Measuring advertising effectiveness: How do we know our messages were received in the form intended and with the desired outcomes?
Why do we require advertising?
- increase customer reach.
- build customer awareness of your business and brand.
- promote the benefits of your products or services.
- communicate information about your business.
- increase sales and demand.
- gain an advantage over your competitors.
What are different types of advertisement ?
These types of advertisements are: Print Advertising: Newspaper, magazines, & brochure advertisements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Hoardings, banners, flags, wraps, etc. Digital Advertising: Advertisements displayed over the internet and digital devices.
What are the 4 requirements of a good advertisement?
- A Clearly Defined Target Audience.
- Value Proposition – Whats In It For Them.
- Quality Content and Design.
- The Call-to-Action (CTA)
- The Follow Up.
CURRICULUM
Section 1: Introduction to Handstands
Section 2: Reference Material, Moodboards and Mind Mapping
Wrist Strengthening
While your wrists will certain get stronger from practice and grow accustomed to the stress of the skill, a basic amount of wrist strengthening exercises for several weeks can only help things. I’d recommend working wrist curls and reverse wrist curls for around 6-10 reps for 3 sets. I also strongly recommend trying some sledgehammer levering. Work in 2-3 sets of 3-5 reps. In particular, exercises 1 and 3 are fantastic for building wrist strength and they are much harder than they look! Start with them to get the hang of sledgehammer work before you progress to the other two exercises. I don’t want somebody putting a hole through their floor or their face because they rushed things!Section 3: Sketching out Ideas
- The main objective to the sketching process is to generate super rough thumbnail sketches of what we feel best visually communicates the highlighted words from our mind maps.
- Take as much time as you need for this step — this might be 10 minutes or it might be 10 days.
- Personally, I like to work quickly and try not to analyze or elaborate too much.
- Now, that doesn't mean you should only create a handful of sketches.
- Even though this step only took a couple of hours, I was still able to put over 100 thumbnails on paper.
- The whole point of this process is to flush out the bad ideas and narrow down the good ones until we find that one layout that really speaks to us.
- Also, keep in mind the project brief and have your list in front of you as a reference to avoid getting sidetracked.
- Remember—detail is not needed. Simply flush out the bad ideas and find a great direction.
- Once I feel I have a good direction with the sketches, I'm now ready to take a quick photo with my phone and import it into Illustrator.