What is digital marketing Overview?

Any form of marketing that uses digital channels such as SEO, websites, social media, mobile apps, email, SMS, etc.to the market. The use of electronic devices to sell products and services to consumers is called digital marketing. This helps businesses reach a wider audience and understand their behavior.  

It refers to marketing campaigns such as ads, social media posts and ads, online videos, and search engine marketing that appear on mobile phones, tablets, computers, etc.Digital marketing generates more revenue than any traditional media business because it attracts more attention.  

How is the digital marketing industry Overview growing in India?  

India has over 700 million Internet users and this number is expected to grow to over 950 million Internet users by 2025.According to Statista, the digital marketing industry is expected to reach ₹539 billion by 2025.2024.Most Indian Internet users across industries have proven it. Actively participate in e-marketing, such as shopping, online banking, online payment systems, content management and social media marketing. Consumers around the world have access to all types of electronic marketing anywhere and anytime. Hence, making the whole world potential buyers and suppliers by eliminating geographical boundaries. 

First, it was Flipkart 2007 that changed the marketing structure in India.

This has increased the number of online shoppers and given marketers a huge opportunity to sell products online. 

This was followed by a shift from traditional marketing to online marketing as many brands wanted to promote their names. Gradually, the digital marketing industry flourished bringing a large percentage of businesses online through SMM, SEO, etc. 

On average, an Indian spends about 4 hours a day on social media and browsing.Engaging with online content has impacted the lives of many people, allowing digital marketers to refine their strategies and attract more audiences through new visual, written, and creative ideas. 

This market is set to grow in the near future. Hence, it  provide huge opportunities for Indian marketers to grow further and earn more.